13 Things people worry about too much

1. Global Warming
2. World Conquering Machine / Robots
3. Bird Flu Pandemic (surely if it effects humans it’s human flu?)
4. Asteroid / Meteor / Comet Impact.
5. Nuclear War
6. Alien Invasion
7. Complete shortage of fossil fuels
8. Zombies
9. The mysterious death of bumblebees
10. The sun going out
11. Worldwide computer virus
12. Satellite based lasers
13. The world changing beyond all recognition overnight

The cynic in me says that there should be services marketing to these fears. However, I don’t think much success is to be gained from this, except in the extremely unlikely event of any of these happening. Even if they do, chances are they won’t be as bad as the scaremongers might predict.

Whether investing or entrepreneuring (mmm. there must be a word for that), focus is crucial. Play the trends and the fears, but don’t let them consume you. Stay positive!


7 Responses to “13 Things people worry about too much”

  1. 1 Loc April 4, 2007 at 4:22 pm

    One of my greatest fears is Zombies. I believe they will take over the worlds one of these days. I spend days trying to figure how to survive in a world rule by zombies. So far, I only up with the first step, which is winning the lottery, because I need a lot of money to build a compound to protect myself from them. However, this fear has still not have stops me from watching zombie movies. You know what they said, “know thy enemy”.

  2. 2 majic April 4, 2007 at 4:46 pm

    Well Loc, have a look at this for some tips on surviving a zombie attack, maybe you can conquer your fear!

  3. 3 kamelian5 April 4, 2007 at 9:18 pm

    yes you are correct as far as superficial information & understanding of men in general is concerned.but i would like to differ as far as most deep rooted& unvisible fears are concerned. i as felt even within me despite earning enough moneymoney to lead a decent life & with no serious physical limitations feel that the greatest fear in men is losing their youth.because every thing which is desird by men be it money throgh which all his desires are fullfiled
    or the desires themselves are related with youth.he is master of his desires only until he is young.and most of his efforts go towards keeping himself young.so if there can be business out of fear then it should be dircted towards this deeprooted fear of loosing his youth.

  4. 4 majic April 4, 2007 at 9:38 pm

    Good point kamelian – the real fears we face in life aren’t so superficiaial as the ones listed above. These fears (like ageing as you point out) are huge business opportunities. You only have to look at the cosmetics market for women, and the scale of it becomes apparent.

  5. 5 Ron April 5, 2007 at 1:40 am

    Hi majic,

    You raise an interesting subject when you talk about the tremendous business opportunities in marketing to those in fear of ____ (fill in the blank). However, as ethical mareketers, don’t we have a responsibility in not preying on people’s fears? In other words, while marketing to fears is easy, some would say that it’s also easy to cross over the line and take advantage of people. What are your thought on this?

  6. 6 majic April 5, 2007 at 2:08 am

    Thanks for your comment ron,

    I’m in two minds about marketing to customers in fear. The above examples are extreme (and a little silly), so for them it’s more black and white. Marketing these ideas is a dead end strategy because:

    1. They’re not likely to happen.
    2. Even if they do occur to the level some, we’ve got bigger problems than marketing.

    It did occur to me about marketing to more realistic fears as being a double edged sword. Do you really want to be responsible for terrifying everyone and getting rich on the back of fear? However, if your product or service works, is valuable, and combats a fear – does that not liberate your customer?

    I suppose it comes down to how likely a feared event is to occur. If it’s probable, then why not market a solution? If it’s unlikely and just hype, then it’s not appropriate.

    Shades of grey, and a personal judgment call I’d rather be on the whiter side of. 🙂

    Oh, and one more note: This is essentially what the whole insurance market is based on. Marketing to fear, and charging you more than you’ll statistically claim in the event of an accident.

    Peace of mind. But at what price?

  1. 1 startupspark.com - The Carnival of Entrepreneurs #18 Trackback on April 11, 2007 at 3:03 pm

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