Seth talks about Marketing

Seth Godin, marketing genius, speaks at google with some exceptional insights into the online world, and how technology is not the be all and end all. There’s lessons in here for everyone on how to market products in the new age.

Analysing google is an excellent way to work through examples of Seth’s permission marketing strategies. Although marketing is probably the least though about aspects of a new online business, or when you see an opportunity, it’s the one thing that makes the most difference (I speak from personal experience). Not having to force people to look at your website or product, but having them look for you is priceless. If you have this force behind you, then as long as you don’t make any major mistakes, or disappoint people, you can’t fail!

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